Hille, Salaman & Ray; Hille & Co. Ltd
Derbyshire Street & Old Street, London; furniture makers (fl.1906-c.1984)
Salaman Hille arrived in London from the Ukraine in 1900 and initially worked in a wine company in the City before setting up his furniture making firm in Bethnal Green, in about 1906. Hille was not a craftsman and his daughter, Ray, described his passion for furniture as ‘all in the brain’ because ‘he couldn’t handle a hammer’. However, he started the business with a wood carver and a cabinet maker in Rutland Street, Whitechapel and he managed to mastermind the production of some high quality furniture. Moving to Derbyshire Street, Bethnal Green and then Old Street, by 1914 he employed 80 people, mainly cabinet makers and carvers. He ran a craft apprenticeship training scheme in his workshop and he insisted that all staff belonged to a trade union. His private customers were mainly Jewish but the high prices meant that it was bought by those living in the North London suburbs rather than the East End. He also supplied high quality goods to the department stores like Hampton’s, Maples and Waring & Gillow. The firm was successful in the export trade too, having customers in the USA, Australia, Egypt, India and South Africa.. Salaman retired in 1932 and died in 1940. His designer daughter, Ray, took over the business. From about 1949 Robin Day was one of the Hille’s designers, by which time the firm had moved out of the East End to more up to date premises in Lea Bridge Road, Leyton, and Ray was joined in the firm by her husband, Maurice, and subsequently by her daughters, Cheryl and Rosamund, and Rosamund’s husband, Leslie Julius. An exhibition to celebrate the work of Hille was held at the Victoria & Albert Museum in 1981 and two or three years later the family sold the business to Ergonom, a metal furniture manufacturing company, which continued designing and manufacturing furniture as Hille-Ergonom. The family ended their connection with the firm a few years after it was so
Art Deco or Deco,
is an influential visual arts design style which first appeared in France during the 1920s, flourished internationally during the 30s and 40s.
It is an eclectic style that combines traditional craft motifs with Machine Ageimagery and materials. The style is often characterized by rich colours, bold geometric shapes, and lavish ornamentation.
Deco emerged from the Interwar period when rapid industrialization was transforming culture. One of its major attributes is an embrace of technology. This distinguishes Deco from the organic motifs favored by its predecessor Art Nouveau.
Historian Bevis Hillier defined Art Deco as "an assertively modern style...[that] ran to symmetry rather than asymmetry, and to the rectilinear rather than the curvilinear; it responded to the demands of the machine and of new material...[and] the requirements of mass production".
During its heyday Art Deco represented luxury, glamour, exuberance, and faith in social and technological progress.